Determine what activities you do not want to support (abortion, pornography, anti-family entertainment, non-marriage lifestyles, alcohol, tobacco and/or gambling). After deciding, identify the companies involved. Simple enough, right?

Wrong. As an example, Playboy (PLA) is an obvious company to avoid by an investor concerned about pornography.  What about Metro Global Media (MGMA)?  Metro is also in the porn industry, but its name certainly doesn't indicate that fact.  Now consider Gaylord Entertainment (GET).  Gaylord passes our pornography screen. Without the eVALUEator you had two options. You can guess, or you can spend countless hours doing research.  With the convenience of the eVALUEator, isn't your time more valuable than that?

 

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All information provided is believed to be accurate but is not guaranteed. Any discussion of mutual funds or investments should not be construed in any way to be sales recommendations or investment advice. Our service is specifically to identify the cultural integrity represented in mutual fund portfolios.



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